Who gives a crap

Toilet paper that gives back and looks good doing it.

Why they’re good

  • No toilet paper made from trees. Recycled or bamboo toilet paper only
  • 50% of profits donated
  • They look nice in the bathroom (I get the bamboo rolls)

Why their content is good

  • The end-to-end customer experience is so carefully considered it’s a delight to buy from them
  • Their brand voice is fun but scaled back at the right moments

Who gives a crap content examples

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