Newsletter > 24 February 2025
Are unclear delivery details costing you sales?
1. Content resources
Deep dive
Delivery and shipping information
Clear delivery times and costs are crucial for purchase decisions, but many websites treat this information as an afterthought. I reviewed more than 50 purpose-driven ecommerce sites to see how well their delivery information works for people, planet and profit.
I looked at how easy it is to find information, what information is included and how easy it is to understand.
Content guidelines
Improve your delivery information
With content guidelines and templates.
2. Good content
Black friday
In case you missed the round up of how 100 purpose-driven brands did Black Friday, here’s the only two that closed up shop for the day, The Ordinary and Hiut.
3. Good things
Course
Find your creativity
Take Elizabeth Gilbert’s excellent creativity workshop on Acumen Academy. It’s free.
Watch
The return of kelp
An inspiring tale of hope for nature. Our Sea Forest shows kelp is slowly returning to the coasts of Sussex after the trawler ban.
Packaging
Flexi-hex
This innovative paper packaging started as a way to protect surfboards (it works, I’ve successfully used it to transport a board to Costa Rica and back). Now it offers a lightweight and sustainable way to deliver other fragile items like bottles. Discover Flexi-hex.
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